Operating a WooCommerce store without analytics is similar to baking a cake without a recipe - it can be completed, but won't be your best attempt. Guessing which products sell best or what drives traffic means missing chances to grow your store. WooCommerce analytics plugins help by giving clear insights into sales and customer behaviour.

Want to view your top-selling products, the best marketing campaigns, or the performance of your store overall? These tools help you not only see the data you require to make informed decisions, but also take your business to the next level. The right plugin makes all the difference. We’ve done the research for you and found the top five plugins to help you turn data into strategies for boosting your store’s success. Let’s get started!

1. Metorik

If managing your WooCommerce store feels overwhelming, Metorik makes it easy! They will track sales, customer behaviours, repeat buyers, and marketing results, all in one place. Using their simple and easy to use dashboard, You'll be able to see all the site performances right on a single page.

Identify your most popular products, track customer origins, and figure out your abandoned carts. It connects easily to WooCommerce, making setup quick and simple. Metorik makes understanding your way through your store easy with clear insights and no stress.

Key features of Metorik:

• Real-Time Dashboard – Tracking sales, customer activity, trends and Quick overview.
• Customer Insights & Retention Tools – Track repeat buyers, spot high-value customers, and even set up automated emails to keep them coming back.
• Custom Reports Without the Hassle – Get detailed breakdowns of sales, refunds, and product performance without digging through spreadsheets. Just pick what you need, and Metorik does the rest.
• Multi-Store Management – Running more than one WooCommerce store? Manage them all from a single dashboard and compare performance side by side.

Pros:

• Super easy to use - Even if you’re not a data expert, the dashboard would be easy to understand.
• Great for customer retention - Helps you identify and keep your best buyers with smart tracking and automation.
• Real-time updates - No outdated reports; you always see the latest numbers.

Cons:

• Might be more than you need—if you just want basic sales tracking, some features could feel unnecessary.
• Pricing isn’t the cheapest—smaller stores might find it a bit pricey compared to simpler alternatives.

If you need help to fit your unique needs, consider getting in touch with custom WooCommerce development services. They can tweak and customize the plugin just for you.

2. Product Sales Report for WooCommerce

For a straightforward way to track your WooCommerce sales, Product Sales Report is perfect. It provides clear, simple reports showing what's selling and what's not.

Need to see how a specific product performed last month? Want to filter sales by date, category, or order status? This plugin allows you to accomplish that in just a few clicks. It’s ideal for shop owners who don’t need all those optional features—just trustworthy sales data to aid with stock, promotional planning, or trend spotting.

Best of all? It works right inside your WordPress dashboard, so no jumping between apps. If you've ever spent an unreasonable amount of time looking through WooCommerce orders just to understand your sales, this plugin will save you hours. Simple and effective, just how reporting should be.

Key Features for Product Sales Report are:

• Filter sales by date, product, category, or order status – Get the exact data you need without clutter.
• Export reports to CSV – Easy to share with your team or accountant.
• See total sales, quantities, and earnings at a glance – No complicated math required.
• Works right in your WordPress admin – No extra logins or confusing dashboards.

Pros:

• Super lightweight – Doesn’t slow down your site.
• Easy to use – No learning curve; just install and go.
• Affordable (or even free, depending on version) – Great for small businesses.

Cons:

1. Basic functionality only – No fancy graphs or deep customer insights.
2. Limited automation – You’ll have to run reports manually.

3. MonsterInsights

Google Analytics is powerful but can be confusing. MonsterInsights simplifies it by showing your WooCommerce data directly in WordPress in easy-to-understand terms.

You can track product views, coupon effectiveness, and customer behavior without digging through charts. It even highlights the best marketing campaigns and referral sources.

With one-click Enhanced E-commerce Tracking, you get clear stats to boost sales, no coding or guesswork needed.
Key features of MonsterInsights are:

• One-Click Google Analytics Setup – No confusing code or developer needed—just connect and go.
• WooCommerce Dashboard Inside WordPress – See sales, revenue, and conversion rates without leaving your site.
• Top Products & Weak Sellers – Instantly spot your best (and worst) performing products.
• Customer Journey Tracking – Watch how shoppers move from browsing to buying (or where they bail).
• Affiliate & Campaign Reports – See which partners or ads actually drive sales, not just clicks.

Pros:

• Dead simple – If you can click a button, you can use it.
• Real-time stats – No waiting to see if your promo worked.
• Actionable insights – Helps you fix what’s broken and double down on what works.

Con:

1. Free version is basic – Free version doesn’t provide you enhanced e-commerce tracking, which results in restriction of some vital information.

4. Metrilo

Tired of juggling multiple tools to understand your store’s performance? Metrilo bundles everything you need; analytics, customer insights, and marketing automation, into one simple platform! Metrilo acts like your personal data expert, showing customer behaviour, favourite products, and reasons for abandoned purchases, all in one place.

The real-time dashboard shows you what’s happening right now like new orders, revenue spikes, or sudden drop-offs, so you can act fast. Plus, its automated emails help recover abandoned carts and keep customers coming back without extra effort.

Key features for Metrilo:

• Repeat Buyer Boost – Identifies one-time customers most likely to buy again, then helps you target them with the right offers.
• Marketing Campaign Detective – Shows which ads, emails, or channels actually drive sales, so you can stop wasting budget.
• Product Performance Reports – Reveals your hidden bestsellers and flops, with insights on pricing, bundles, and trends.
• Fix This Now Alerts – Flags urgent issues, like a sudden cart abandonment spike, and suggests simple solutions.

Pros:

• No data headaches – Turns numbers into plain-English advice.
• Saves marketing money – Kills underperforming ads before they drain your budget.
• Retention powerhouse – Automated tools help turn shoppers into regulars.

Cons:

• Pricey for small stores– Best for established shops ready to scale.
• No built-in live chat – You’ll need another tool for real-time customer support.
• Best for growing stores that want to stop guessing and start using data to sell more.

If you require custom features, WooCommerce custom development services can assist in customizing this plugin.

5. WooCommerce Google Analytics Plugin

If you’re using Google Analytics but feel like you’re missing the full picture of your WooCommerce store, this plugin bridges the gap. It’s the simplest way to connect your store to Google’s powerful tracking, without needing to touch a single line of code.
Want to know why customers browse but don’t buy? Curious which products get the most clicks but end up abandoned in carts? This plugin tracks every step of the shopping journey, from product views to completed purchases, so you can see exactly where sales slip away.

Key Features for WooCommerce Google Analytics are:

• Sales Funnel Tracking – Spot where customers drop off before checkout.
• Enhanced E-commerce Reports – See product performance, refunds, and checkout behaviour in Google Analytics.
• Customer Behaviour Insights – Learn what pages drive sales and which ones kill momentum.
• Easy Setup – Connect WooCommerce to Google Analytics in minutes.

Pros:

• Free & lightweight– No expensive subscriptions or bloated features. Deep data, simple setup – Get advanced tracking without coding.
• Pinpoint revenue leaks – Fix problems in your checkout flow.

Cons:

1. Requires Google Analytics – Not a standalone solution.
2. Data isn’t real-time – Slight delay in reporting.

Conclusion

Running a WooCommerce store without analytics is like guessing your way through. Plugins like Metrilo, Product Sales Report, WooCommerce Google Analytics Plugin, MonsterInsights and Metorik help you see clearly, revealing top products, customer drop-offs, and effective marketing efforts.

You don’t need to be a data expert to use them. Choose a plugin that solves your biggest challenge, start small, and let the insights guide you. Unlock your store’s potential with the power of analytics!