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Generate Design

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4.7/5 (7 reviews)
+19198456310 hello@generatedesign.com Visit Website

About Generate Design

Since 1998, it has been known for its superiority in mobile and web development. Their ultimate goal is to produce growth-orientated companies closer to their clients. They encourage you to learn more about how comprehensive design based on creative thought processes can make a differentiation for your business. They know that apps required to be produced for other platforms in order to give a greater audience.

Last updated May 13, 2026

Services

Mobile App Development Web Design Branding Social Media Marketing SEO Advertising, Media Logo Designing

Industries Served

Logistics & Supply Chain Nonprofit & NGO Education Aerospace & Defense Advertising & Marketing Government & Public Sector

Generate Design Reviews

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Project execution that matched the proposal in every dimension that mattered

Clémentine Aubert / Head of Digital Products - Arc-en-Ciel Digital SAS
Verified
Jan 16, 2026

Project summary: Digital service standards required all citizen-facing applications to meet accessibility and performance benchmarks that our inherited systems failed. Remediation was not viable — we needed a replacement.

The technical quality of the final deliverable is the easiest thing to point to. The automated test coverage is thorough, the deployment pipeline is reliable, the documentation is genuinely useful rather than ceremonially produced. But the metric I keep returning to is the number of post-launch conversations we have not had to have. No incident calls at two in the morning. No emergency patches. No retrospective discussions about what went wrong. The absence of those events is the evidence I would show to someone considering this vendor.

PROS

Deep domain knowledge that reduced the discovery overhead significantly, proactive risk identification before issues became incidents, delivery cadence that our stakeholders found reassuring

CONS

Their insistence on a detailed functional specification before development began felt like friction at the time. In retrospect, it was the reason the development phase ran without the ambiguity that has derailed similar projects for us previously

5.0
Overall
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Communication
Project TypePOS System Development
IndustryGovernment & Public Sector
Project CostLess than $10,000
DurationJun 2025 – Nov 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
Arc-en-Ciel Digital SAS operates in the Government & Public Sector sector with headquarters in Bordeaux, France. In my role as Head of Digital Products I am accountable for the full technology agenda — infrastructure, product, and vendor relationships. We are a commercially driven organisation and every technology decision is evaluated against a clear business case before it is approved.
What specific problem or business challenge led you to hire this company?
The immediate problem was that our POS System Development capability had become the bottleneck limiting our ability to grow. Every feature request, every new client requirement, every internal initiative was delayed by a platform that had been extended beyond its original design. We needed a rebuild, not a patch.
What services did the company provide for your project?
End-to-end POS System Development delivery with particular depth in the integration and data migration components, which were the highest-risk elements of the programme. They supplemented this with a dedicated QA resource throughout development and a documented runbook for our operations team at handover.
Why did you choose this company over other providers you considered?
A trusted peer in the Government & Public Sector sector had used them for a comparable POS System Development engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, POS System Development depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
Professional and efficient. The project manager maintained a clear view of the critical path at all times and communicated changes to it transparently. The one significant scope adjustment we made mid-project was handled through a clean change request process — fairly priced, clearly documented, and absorbed without disrupting the overall timeline.
Did the company deliver the project on time and within your expected budget?
The project landed on time. The budget was managed within the agreed ceiling, which included one client-driven scope addition that was quoted fairly and handled without affecting the original delivery stream. The discipline around budget transparency throughout meant there was no surprise at invoice stage.
What tangible results or business impact have you seen since the project was completed?
The ROI case we presented to our board was conservative by design. Current performance against the financial model suggests we will hit the projected payback point in under twelve months against an eighteen-month target. The operational efficiency gains in particular have exceeded the model, in part because the quality of the data the new platform generates supports decisions that the previous system could not.
What did you like most about working with this company?
The continuity of the team. The engineers who participated in the discovery sessions were the engineers who built the system. That consistency of institutional knowledge across a six-month project has a value that is difficult to quantify but easy to notice when it is absent. Every conversation built on the previous ones.
Would you recommend this company to others, and would you work with them again?
Yes. I would add the context that this is not the cheapest option in the market and they are selective about the engagements they take on. If your primary criterion is price, there are alternatives. If you want a technology partner who can be trusted with a complex POS System Development programme in the Government & Public Sector space and will deliver against a serious brief, this is the team.

End-to-end quality programme that halved our post-release incident rate inside three months

Rupert Ashford / Director of eCommerce - Hargrove Retail PLC
Verified
Jan 07, 2026

Project summary: Track-and-trace capability had gone from a differentiator to a table-stakes requirement and our platform had neither. We needed to close the gap before our next enterprise tender cycle.

I came into this engagement as a sceptic. We had been through a failed implementation with a previous vendor and I had high standards for what evidence of competence looked like before I would trust a partner with our core systems. This team earned that trust progressively — through the quality of the discovery documentation, the rigour of the technical proposals, the consistency of the sprint deliveries, and ultimately the stability of the production system. I no longer lead with scepticism when recommending them.

PROS

Delivery timeline that proved achievable rather than optimistic, estimation accuracy that reflected real analysis rather than competitive bidding, scope discipline that prevented the feature creep we had experienced before

CONS

We underestimated the input required from our subject matter experts during the requirements phase. The team flagged this early but our resource planning did not fully reflect it — our responsibility, not theirs

4.5
Overall
4.0
Quality
4.5
Schedule
5.0
Cost
4.5
Communication
Project TypeQuality Assurance & Testing
IndustryLogistics & Supply Chain
Project CostLess than $10,000
DurationJul 2025 – Oct 2025

Questions & Answers

Please describe your company, your role, and the industry you operate in.
As Director of eCommerce at Hargrove Retail PLC I oversee technology investment and delivery across our Logistics & Supply Chain operations in Manchester, UK. We are a commercially focused business and our technology choices are always evaluated in terms of their direct contribution to business outcomes rather than technical elegance alone.
What specific problem or business challenge led you to hire this company?
Regulatory requirements in our Logistics & Supply Chain segment had changed and the compliance timeline was set by our regulator, not by us. The Quality Assurance & Testing changes required were significant enough to justify engaging a specialist partner rather than diverting our internal team from the product roadmap.
What services did the company provide for your project?
The scope covered the full Quality Assurance & Testing lifecycle: discovery and requirements definition, solution architecture, iterative development across twelve sprints, integration testing, performance validation, production deployment, and a structured four-week hypercare period. They also provided system documentation and a knowledge transfer programme for our internal team.
Why did you choose this company over other providers you considered?
A trusted peer in the Logistics & Supply Chain sector had used them for a comparable Quality Assurance & Testing engagement and their recommendation was unequivocal. Our own due diligence confirmed the pattern they described. The combination of domain knowledge, Quality Assurance & Testing depth, and demonstrated delivery discipline was the deciding factor.
How clearly did the company understand your requirements and business goals?
Comprehensively. The discovery phase they ran was more thorough than anything we had experienced with previous vendors. They challenged requirements that were vague or contradictory, proposed alternatives where our initial thinking was limiting, and produced a functional specification that our internal stakeholders agreed was the clearest articulation of the product they had seen written down.
How was your overall experience with their communication and project management?
The project management framework was the most structured I have experienced with an external vendor. Sprint planning was tight, acceptance criteria were specific, retrospectives were honest and acted on. The project manager treated the shared backlog as a live document and the risk register as an operational tool rather than a compliance artefact. I never had to ask for a status update.
Did the company deliver the project on time and within your expected budget?
Yes to both. There was a single sprint where a dependency on a third-party API introduced a one-week delay. The team identified it three weeks in advance, presented two mitigation options, and we agreed on an approach that recovered the schedule within the same sprint cycle. That level of foresight is what separates good project management from reactive problem management.
What tangible results or business impact have you seen since the project was completed?
Quantifying the impact precisely is complicated by other variables in our business, but the metrics we can attribute directly to the Quality Assurance & Testing work are meaningful: session duration up, conversion rate up, error rate down, and our NPS for the digital touchpoint has improved by eleven points. Our account managers report that the new capability is coming up positively in client conversations.
What did you like most about working with this company?
Their instinct for keeping the business objective visible throughout technical decision-making. I have worked with technically excellent teams who lose the strategic thread as complexity increases. This team maintained a clear connection between every architectural choice and the outcome we had agreed to achieve. That orientation made the trade-off conversations significantly easier.
Would you recommend this company to others, and would you work with them again?
Absolutely. With a specific note that the value starts in the discovery phase — clients who approach that process with seriousness will get the most from the engagement. We invested appropriately at the front end and the returns are evident in what was delivered.

Company Info

Founded 1998
Employees 2 - 9
Hourly Rate N/A
Client Rating 4.7/5 (7 reviews)

Rating Breakdown

Quality
4.6
Schedule
4.6
Cost
4.6
Communication
4.4

FAQs

What does Generate Design's actual delivery process look like week to week?
Generate Design generally runs something close to a standard structured process — requirements gathering, UI/UX design, development in agile sprints, QA testing along the way, deployment, and support once it's live. For context, it has served clients in USA, and it has experience across industries such as Nonprofit & NGO, Advertising & Marketing, Education, Aerospace & Defense, Logistics & Supply Chain and Government & Public Sector.
What should I actually be looking at when comparing a company like Generate Design to others?
When you're weighing up a software partner such as Generate Design, it's worth looking past the pitch and checking the portfolio, what past clients say, relevant industry background, technical range, how they communicate, pricing structure, project management style, and what support looks like after launch. For context, it has experience across industries such as Nonprofit & NGO, Advertising & Marketing, Education, Aerospace & Defense, Logistics & Supply Chain and Government & Public Sector, and its average project cost is reported at $25000+.
Can Generate Design take on an old, outdated system rather than starting from scratch?
Modernizing legacy software is usually within scope for a firm like Generate Design — re-platforming, refactoring old code, and moving things onto current frameworks or cloud infrastructure without necessarily rebuilding everything from zero. For context, it has experience across industries such as Nonprofit & NGO, Advertising & Marketing, Education, Aerospace & Defense, Logistics & Supply Chain and Government & Public Sector, and it has been operating since 1998.
What happens with Generate Design after the project actually launches?
Like most established software teams, Generate Design typically sticks around post-launch for ongoing maintenance — bug fixes, performance tuning, security patching, new feature work, and general technical support. For context, it has experience across industries such as Nonprofit & NGO, Advertising & Marketing, Education, Aerospace & Defense, Logistics & Supply Chain and Government & Public Sector, and it has been operating since 1998.
What kinds of industries has Generate Design actually built for?
Generate Design has delivered projects across a range of different industries, including Nonprofit & NGO, Advertising & Marketing, Education, Aerospace & Defense, Logistics & Supply Chain and Government & Public Sector.
Roughly how long does a project with Generate Design take start to finish?
It depends heavily on scope. A lean MVP might be a matter of weeks, while a full enterprise system or a larger digital transformation project can stretch into months once you factor in development, testing, and deployment. With a team of 2 - 9 professionals, Generate Design can scale resources based on project urgency.
Is Generate Design more of an offshore setup or a local team?
That depends on where Generate Design is based and who they primarily serve — some firms like this operate fully offshore, some are local-first, and plenty run a hybrid model that mixes both. For context, its listed capabilities span Mobile App Development, Logo Designing, Branding, Advertising, Media and SEO, and it has experience across industries such as Nonprofit & NGO, Advertising & Marketing, Education, Aerospace & Defense, Logistics & Supply Chain and Government & Public Sector.
Does Generate Design only work locally, or take on clients elsewhere too?
Generate Design isn't necessarily limited to one region and may take on clients across several countries, including USA, depending on market demand and business partnerships.
What should I expect to pay to work with Generate Design?
What Generate Design charges comes down to a handful of variables — how complex the project is, the number of development hours involved, the tech stack required, team size, and which engagement model you pick. Based on available data, Generate Design's typical hourly rate is around N/A, with an average project cost of $25000+.

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