Software Product Development Company for Startups: Are They Making a Difference on the Market?

Software | 31-07-2024 | Bohdan Vasylkiv

software product development company

Startup software development is among the most upcoming trends in the modern IT industry. New small companies enter the market each year, offering various services and software solutions that are unique and revolutionary or alternatives to existing applications.

However, an internal software team only develops some small business software. To cut a long story short, custom software development is not an easy or cheap process. Besides, an experienced development team is required on board.

Eventually, startups have two ways to embody their ideas and deliver desired software products:

  1. Gathering and managing an in-house team of developers.
  2. Hiring software developers for startup

Before discussing the details and benefits of each cooperation type, we must first learn about startups and their limitations and capabilities.

Software Development for Startup Explained

To simplify, startups are companies that have just started their existence. So, they are mainly small and inexperienced companies whose main asset is their ideas. On the flip side, they commonly have limited resources, which creates specific difficulties.

At first glance, outsourcing seems ideal for software product development for startup. However, most startups seek a motivated, dedicated team without intermediaries. To balance limited finance, startups commonly offer their shares as a reward or part of payment to employees.

Such an approach can help reduce the company's financial burden and motivate the team: having company shares makes you interested in its success.

However, such an approach won’t work in every case. Sometimes, it is insufficient to interest and hire niche-experienced software developers of higher ranks. So, it is still possible to cooperate with a software product development company for startups. It can be harder to ensure a high team dedication and cause certain communication difficulties. Still, if your IT vendor is reliable and experienced - you won’t face these issues.

Moreover, software product development services for startups offer tech expertise and higher-ranking developers. This can be crucial if your startup aims at complicated and specific niches like Artificial Intelligence, Big Data, etc.

To sum up, the main benefits of in-house startup software development are:

  1. Motivated development team
  2. Possible ways to cut expenses
  3. Better management and progress tracking

On the flip side, the number of challenges of in-house small business software development can be a convincing argument to outsource software product development for startup. For instance, when we talk about startup software development, we have to understand that:

Finding and motivating middle and senior developers for in-house startup software development is much more complicated. Fewer app developers are available for hire locally. Besides, startups commonly have limited resources, i.e., they cannot compete with more prominent companies that can afford better salaries and extra bonuses to employees.

Maintaining an in-house team in certain regions, such as the United States, Canada, or Western Europe, is much more expensive.

To compare, outsourcing software product development services for startups offers access to regions like Eastern Europe, Ukraine, Asia, and India. This addresses the foregoing challenges, making it easier to find the required developers with more affordable salaries and avoiding extra expenses.

Unique Benefits of Software Product Development Services for Startups

Each startup product development company offers outsourced services.

It doesn’t mean that your dedicated team will be placed offshore: you can find a local IT vendor in your country or even region. Yet, one of the significant reasons to even consider outsourcing software product development for startup is the access to the global market and talent pool.

For instance, cooperating with an offshore startup software development company helps cut expenses and find more experienced developers on demand.

Still, these are just the most well-known and essential advantages of outsourced software development for startup. Apart from the overall business interest in saving costs and cutting the time required to find required specialists, there are some “extra” benefits of software development for small business using third-party services.

Integrating Emerging Technologies for Innovation

One of the most important advantages of any startup - is the ease of integrating emerging technologies and other innovations. Unlike their potential competitors (larger companies with existing software products), startups can easily adjust to new market demands and offers.

The reason for such an advantage is simple: startups don’t have a complex IT infrastructure, which requires time and effort to reshape and support new features like artificial intelligence, blockchain technology integrations, etc.

However, integrating such complex and innovative technologies requires specific skills and previous experience. For instance, integrating an open-source AI solution like ChatGPT requires developers to be familiar with such technologies. Not to mention the overall complexity of adjusting existing AI to meet business goals and expectations or creating one from scratch.

Once again, there are two main ways to deal with the challenges caused by innovative technologies:

  1. Gather an in-house team of niche developers familiar with the tech stack and technology you want to develop. Yet, finding such narrowly focused specialists and hiring them is a highly challenging task: any of your competitors wants them as much as you do.
  2. Find a reliable IT outsourcing company familiar with the startup product development process and the desired tech. In addition to the fact that it would be faster, easier, and cheaper, IT vendors also offer broader expertise in software development services.

To put it briefly, outsourcing software development companies are among the most experienced software providers in the IT industry. Their existence is possible thanks to expertise in multiple technologies and software development approaches. While any product company works on the same application or its features development, outsourced development teams commonly change their software projects.

So, dedicated software developers are involved in more variable development processes and gain more experience working with different technologies. This makes them ideal for working with innovative and emerging technologies.

Scalability and Flexibility with Cloud Solutions

According to the OpsRamp report, 84% of surveyed businesses expect to increase or adopt cloud services in the nearest years.

In fact, various cloud solutions are popular and beloved among startups and even enterprise-level companies. These solutions help reduce the cost of software maintenance and offer a more stable and secure IT infrastructure.

Besides, any modern startup product development company must be familiar with such technologies—their usability, variety, and low price leave no competition for more traditional hardware-based approaches.

Cooperating with IT vendors regarding MVP development for startup commonly includes integrating cloud services and their adjustment to meet the business requirements and use the full potential of such SaaS solutions.

Starting your business with cloud services from the beginning also makes it easier and cheaper to scale your product in the future.

Agile Development Methodology for Speed and Adaptability

Almost any outsourced startup software development company offers a few types of cooperation. For instance, it can be a waterfall software development, SCRUM-based project, or alternative development model.

Yet, agile development is one of the most efficient development methodologies for startups. Apart from prioritizing software development and testing, which speeds up product delivery, an agile approach also supports changing priorities on the go.

For instance, if your dedicated team notices some crucial aspects and challenges, you can discuss them and take care of them in the first place. As a result, you can avoid the need to perform more complex testing and bug-fixing processes later.

Eventually, agile development will be more adaptive to prioritized needs. It is common when clients decide to slightly or significantly change the main features or functionality during software development or integrate new solutions. The agile development team will have no struggle to reshape the development plan and change the coding practices right away.

Customization and Personalization for Competitive Edge

Software development for small businesses offered as a service, is usually a customizable and highly personalized approach.

To simplify, each software product development company for startups aims to satisfy its clients' needs and demands. Moreover, MVP development for startup is usually about creating a new and revolutionary software product. Each startup has unique demands and limitations, so each MVP development process has unique terms and conditions.

Therefore, every startup product development company must customize its approach to each customer and offer customization services for each project.

Role of Software Product Development in Startup Success

In addition to software development for startup, outsourcing companies offer several other services. One of the most important such options is the company’s expertise in successful startup development.

Idea Validation and Development

First, thanks to such development experience, software teams or individual IT consultants can make more accurate assumptions about the project’s potential.

Therefore, you should have already engaged them in the project discovery phase. This can help save time and resources and find a more efficient tech stack or other solutions for your particular project.

To summarize, software product development companies for startups offer their clients expertise and industry insights in addition to software development services, increasing the chances of future success.

Building a Minimum Viable Product (MVP)

Another critical role played by software product development companies in cooperating with startups is advising on the core functionality of an app before development.

Clearly, each startup owner has a vision and ideas for the final product. Still, budget planning and balancing is one of the most crucial factors during startup development. Many startup companies underestimate such processes, eventually leading to the project's failure.

Creating a minimum viable product is one of the most efficient and reliable ways to embody your ideas, simultaneously reducing expenses and software delivery time. Besides, such an approach helps to save resources for further project improvement and scaling.

MVP is the most basic version of an application or software, offering only vital user features. Creating such a “limited” version of a final product seems to be the easiest task. However, choosing and developing only a few essential features to satisfy the users’ demands (at least at first) is a very complex and challenging task.

Designing and developing an MVP requires many skills, patience, and experience in the field. Creating “traditional” software is much easier than limiting yourself to a few simplest features: apart from delivering a working application, it must stay competitive and offer a unique and seamless user experience while still being flexible enough to adjust according to market demands.

Thus, if you want to succeed with MVP development for startup - you better find a reliable IT consultant and/or IT outsourcing team and ask them for advice before starting your project from scratch.

Judging from their experience, such specialists can not only advise and highlight the most essential factors for you but also offer a few alternative ways to achieve the required results. Not to mention that most such experts provide software development services as well.

Continuous Improvement and Growth

Eventually, software product development for startup does not end after the release of a software solution.

Like any other software project, the startup product development process continues after market release. It requires quality assurance, bug fixing, testing, performance reviews and optimization, and further scaling planning.

Fortunately, each IT vendor offers post-delivery support when a dedicated team helps to polish the product, optimize and automate various processes, etc. Apart from being a pleasant bonus that helps to achieve the best software quality possible, it also makes a lot of sense: hiring developers who worked on the original project for further software improvement and scaling is reasonable.

These people are the most acquainted with an app's code base and require no additional documentation or other methods of knowledge sharing.

How Startups Benefit from Software Product Development Services?

Long story short, many startups can benefit a lot from small business software development services.

Outsourcing your software product development or using its alternatives makes it easier to plan the development process, cut expenses, use the full potential of niche expertise, etc.

Moreover, the outsourced startup product development process is more flexible and personalized, aiming to fulfill clients' business goals and help them achieve success.

Nevertheless, it is not the ultimate approach suitable for each and every software development for small business. For instance, many successful and well-known software projects started as startups and were built by an in-house team of enthusiasts: Facebook, Apple, and Microsoft - each began in a garage and was fulfilled by a company of friends.

If you are interested in more recent cases, then you can examine the case of OpenAI, which also started as a startup. Yet, the success of this project lies in the dedicated team of IT industry titans, well-known personalities, enthusiasts, researchers, and others. They maintained a closed partnership to protect themselves from potential leaks or other threats accompanied by outsourcing.

Still, even these companies most likely used the services of some software product development company for startups at certain stages. This statement is neither proven nor denied.

These are just a few examples of successful in-house startup campaigns that have become today's most well-known companies. So, don’t forget that the most essential factor in any startup product development process and its success is the ideas you want to embody, not how you gather your team.

Undeniably, finding and hiring an outsourced startup software development company capable of developing the idea is easier and cheaper. Still, it won’t guarantee a 100% success rate. The most important - is your dedication and your beliefs.

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Author

Bohdan Vasylkiv

As the CEO and Co-founder of a software development company, I have plenty of insights to share about the IT space. I’ve seen it all, from crazy new trends to the everyday challenges we face. I love sharing my experiences about how tech is changing everything!